Hey Instagram friend, it's me, Alexander Grady!

I'm a muralist and self-trained artist living and working in Chicago. I travel the world restoring historic buildings with my murals, hosting exhibitions of my work, and sharing my process with the world through Twitch and Patreon. Subscribe to my newsletter or check out the other ways to support my work below.

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    Digital marketing and SEO (Search Engine Optimization) are two integral parts of online marketing that help businesses to reach and engage with their target audience in a more effective way. In today's fast-paced digital world, businesses that do not have a strong online presence risk falling behind their competitors. That is why having a digital marketing and SEO specialist on board can be a game-changer for any business. Digital marketing is the process of promoting products or services using digital channels such as search engines, social media, email, and websites. The goal is to reach potential customers where they are spending most of their time- online. A digital marketing specialist helps businesses to identify their target audience, develop a strategy, and execute campaigns to reach their goals. They use a combination of tools and techniques such as SEO, PPC (pay-per-click) advertising, email marketing, social media marketing, and content marketing to drive traffic and conversions. SEO, on the other hand, is the practice of optimizing a website to rank higher in search engine results pages (SERPs). The higher a website ranks, the more likely it is to receive organic traffic. SEO specialists use various techniques such as keyword research, on-page optimization, link building, and technical SEO to improve a website's visibility in search results. They work to improve the website's relevance, authority, and user experience to attract and retain visitors. Both digital marketing and SEO are critical for businesses that want to attract and retain customers online. Here are some reasons why having a digital marketing and SEO specialist can benefit your business: Improve online visibility: A digital marketing specialist can help improve your website's visibility in search engine results pages. By optimizing your website for relevant keywords and creating valuable content, they can help increase organic traffic to your website. They can also help you develop a social media strategy to reach potential customers on various social media platforms. Increase website traffic and conversions: By implementing a range of digital marketing strategies such as email marketing, PPC advertising, and content marketing, a digital marketing specialist can help drive more traffic to your website. They can also help improve your website's user experience, which can lead to increased conversions. Competitive advantage: By having a digital marketing and SEO specialist on board, you can gain a competitive advantage over your competitors who may not be leveraging these strategies effectively. A strong online presence can help you stand out in a crowded marketplace. Cost-effective marketing: Digital marketing and SEO are often more cost-effective than traditional marketing methods. By targeting your audience online, you can reach them more efficiently and at a lower cost. Measurable results: One of the key benefits of digital marketing and SEO is that they are highly measurable. By tracking metrics such as website traffic, conversions, and engagement, you can gain insights into what is working and what is not. This allows you to adjust your strategy and optimize your campaigns for better results. When hiring a digital marketing and SEO specialist, here are some qualities to look for: Experience: Look for a specialist with a proven track record of success in digital marketing and SEO. They should be able to provide case studies and examples of past work. Knowledge: The specialist should have a deep understanding of digital marketing and SEO best practices, as well as current trends and developments in the industry. Analytical skills: Digital marketing and SEO involve a lot of data analysis. Look for a specialist who is comfortable working with data and can use it to drive insights and optimize campaigns. Communication skills: A digital marketing and SEO specialist should be able to communicate effectively with clients and team members. They should be able to explain complex concepts in simple terms and provide regular updates on campaign performance. Creative thinking: Digital marketing and SEO require a lot of creativity to develop effective campaigns. 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